How we work
How we work with you.
Five partners, never more. Here’s what we do, how your first 90 days go, and what we promise.
Two ways we work with you.
Run it: we do it all for you.
We build an advertising system for your business on Facebook and Instagram. It runs from your own pages, in your business’s name. Then we run it for you. We watch what’s working and change what isn’t.
Back it: we may invest in your business.
When we love what a business is building, we may buy in. Marketing first, a share of the business later, if the relationship and the numbers make sense. It’s never part of the first deal, and it never replaces fees. You can always say no.
How we find your best customers.
“Be thou diligent to know the state of thy flocks, and look well to thy herds.”
We call it the More Fruit, Less Thorns method. More of the customers worth the most to you. Fewer price wars, wasted quotes and hassle.
Every farmer knows that line: know your flock well, and look after it. In business, whoever knows their customers best wins. Here’s how we get to know yours:
We find them. With you and your team, we work out which customers are worth the most.
We learn what matters to them. We use AI to read the review sites in your market. It picks out the exact words your customers use: what worries them, and what wins them over.
We run ads just for them. Honest, useful ads in their own words. Facebook and Instagram now read what an ad says, even the words spoken in a video, and show it to more people like them.
We keep improving. We test every opening line and every message, so more of the right people get in touch and fewer of the wrong ones do.
Your first 90 days
- Week 1: We sit down together
- Weeks 2–3: We build it
- Weeks 4–8: We test it
- Weeks 9–12: It runs steadily
- Week 12: We review it together
- Week 1We sit down togetherWith you and your team, we work out which customers are worth the most.
- Weeks 2–3We build itWe build the ads, the images and videos, the pages people land on, and the way every enquiry reaches your team. Then we run it.
- Weeks 4–8We test itEvery opening line and every message is tested. More of the right people in, fewer of the wrong ones.
- Weeks 9–12It runs steadilyThen we keep watching, and keep improving.
- Week 12We review it togetherWe look at what came in against the number we agreed in week one.
Our promise
In week one we agree, in writing, how many qualified prospects your first 90 days should bring. We sign it first. If they don’t come, we keep working for free until they do.
The only condition: you call every prospect back the same working day. The best prospect in the world goes cold if nobody calls.
Your ad spend goes straight to Facebook, so that part isn’t ours to give back.
90 days, then month to month. No long contract. You stay because it works.
We don’t publish prices. Every partnership is different, and we’d rather talk it through properly.
Start with your free best customer snapshot.
Get my free best customer snapshot
A short report on who your best customers are and the words they use. Free, whether we work together or not.
